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Archive for April, 2010

The Beauty of The Brotherhood.

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The Beauty of The Brotherhood.

I have been to quite a few different exhibitions over the years and I have seen the work of many different artists. There have been a number of memorable pictures for me; for a number of different reasons.

When I saw ‘Madonna on the Rocks’ by Leonardo da Vinci I was pretty much blown away. I can remember being bitterly disappointed as I stood in front of my first Dali picture (‘God, it’s so small in real life!’). And I felt a genuine pang of sadness as I stared at my first Van Gogh landscape. Looking at the notebooks of William Blake made me smile and ‘sculptures’ by Richard Long made me laugh…

However, one of the most amazing things I have ever seen is the Pre-Raphaelite work kept in London, I went when I accompanied my friend last week for moral support as she applied for a varity of inner-city locum doctors jobs. Anyway, when I walked into that hallowed room of the National Gallery and saw pictures by Rossetti, Burn-Jones and Hunt, I thought I’d died and gone to heaven.

It is easy to forget how these artists had mastered Photo Realism all those years ago, but not only did they achieve it; they surpassed it. The way they created a picture seemed to make everything within it become ‘hyper real’. The amount of detail in their pictures is incredible. If they could have painted the bacteria on the surfaces in their work then they would have done.

I’m not sure how long I spent drooling over the paintings in that room, but they had a lasting effect on me. Seeing work by an artist in a book is one thing, but to see it in the flesh is quite another. However, it was Rossetti’s work which had the greatest impression upon me. Not only was he an absolute master at his craft and able to create pictures of aching beauty; his style was so strong and instantly recognisable.

Sorry, But This Is How It Really Is

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Sorry, But This Is How It Really Is

At college, my art teacher told me “don’t be an artist, it’s really hard”. I didn’t listen to her of course. Away I went in to the big wide world to become an artist. And it was big, and it was very, very wide…

What did I discover? That she was irritatingly right, of course. How right? Well, if anything she had been kind to me. Being an artist, as I quickly found out, was nothing to do with art. It was (and is) all about business.

In my opinion, and using the experience I have garnered over the last few years, most artist’s don’t get this. They believe that it’s to do with luck, being in the right place at the right time, or self-belief. While all of these things are critical to the success of an artist, they are not everything. Good business sense is, unfortunately, the over-riding thing: have this and you’re made. Don’t have it and, well, you’re in a whole lot of trouble.

I can demonstrate this easily: take two artists. One is good at art and the other is mediocre at art, but a darn good business woman. Now, as they begin their careers the artist who can paint amazingly struggles. Nobody wants his work. You can guess the rest. The business woman gets lots of people interested in her work, and she does well.

So here’s a stark warning if you are thinking of becoming an artist: know marketing, know who you are selling to, and do it as good or better than everyone around you. Don’t forget to paint, of course, just make sure that the entire world knows you are doing it, or you may find yourself needing to pay for a storage space that you fill with art no one knows about.

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